GREGORY LIFANOV | UX RESEARCHER
I find the friction hiding inside products.
My work sits at the intersection of UX research, product strategy, AI-assisted synthesis, and systems thinking.
Increasing Post-Signup Activation
in a Regulated Fintech App
Uncovered onboarding friction, motivation gaps, and trust barriers that helped improve post-signup conversion by 73%.
Turning Portfolio Confusion Into Clarity
Researched how users understood holdings, scores, and trust signals to help shape a clearer Investment Analyzer.
Creating UX Consistency for Faster Product Teams
Audited product friction and design inconsistencies to help create a scalable, Flutter-ready design system.
Turning Support Friction Into an AI-Powered System
Analyzed recurring user issues and support gaps to help increase AI coverage to 90%+ and resolution rate to 66%.
Improving Internal Workflow Visibility at Equifax
Helped improve request intake, prioritization, and handoff visibility for an internal Equifax ticketing system.
