GREGORY LIFANOV | CREATIVE DIRECTOR & PRODUCT STRATEGY
I make complex products easier to understand
Creative direction, product strategy, UX, AI workflows, video, lifecycle content, and customer experience systems for fintech, SaaS, crypto, and technology companies.
Improving Post-Signup Conversion in a Regulated Fintech App
Clarified onboarding, trust signals, and product education to reduce signup friction.
Result: Portfolio conversion increased from 9.4% to 16.3%.
Turning Product Education Into Portfolio Action
Reworked lifecycle messaging and onboarding around Patriot Portfolios.
Result: New Patriot Portfolios grew 74%, from 298 to 518.
Creating UX Consistency for Faster Product Teams
Audited inconsistencies and clarified reusable patterns for a scalable product experience.
Result: Helped create cleaner handoffs and a stronger foundation for Flutter-ready product work.
Scaling Support With AI, Content, and Better Triage
Structured AI workflows, chatbot logic, and knowledge base content.
Result:
AI coverage to 90%+ and automated resolution rate to 66%.
Improving Internal Workflow Clarity at Enterprise Scale
Helped clarify intake, prioritization, and handoff visibility for internal teams.
Result: Better workflow transparency across complex operational systems.
