GREGORY LIFANOV | MARKETING MANAGER
I turn complex products into campaigns and content that move people to act.
I combine marketing strategy, lifecycle, brand, content, CRM, SEO, and analytics to clarify the message, strengthen the customer journey, and improve conversion.
Improving Conversion in a Regulated Fintech App
Clarified onboarding, trust signals, and product education to reduce signup friction.
Result: Portfolio conversion increased from 9.4% to 16.3%.
Turning Portfolio Insight Into Action
Simplified complex portfolio data and clarified the next step.
Result: New Patriot Portfolios grew 74%, from 298 to 518.
Creating a Consistent Customer Experience
Standardized product patterns, content hierarchy, and team handoffs.
Result: Faster delivery, clearer collaboration, and a more trustworthy product experience.
Scaling Customer Support With AI
Restructured knowledge content, chatbot logic, routing, and escalation.
Result: AI coverage reached 90%+, while no-reply closures fell from 25% to 1%.
Creating Clarity in Enterprise Workflows
Clarified request intake, priorities, ownership, and handoffs.
Result: Better workflow visibility and cross functional coordination.
Let’s Talk
I’m currently open to Marketing Manager opportunities. If you think I could help your team, fill in the form or call to set up a meeting at (315) 530-5269 or email me at gregorylifanov@gmail.com