About

Gregory Lifanov | Marketing Manager

I’m a Marketing Manager who turns complex products into clear campaigns, customer journeys, and content that move people to act.

My work sits at the intersection of strategy and execution, spanning lifecycle marketing, brand, CRM, SEO, video, customer experience, and analytics. I’m especially useful when the message is complex, the customer journey has friction, or a team needs someone who can connect the pieces.


Over the last seven years, I’ve built onboarding flows, lifecycle campaigns, product messaging, customer education, websites, video content, and AI-supported workflows. At Monorail, that work helped increase portfolio conversion from 9.4% to 16.3% and grow new Patriot Portfolios by 74%.


I care about marketing that does more than look polished. It should make the value clear, earn trust, guide the next action, and support measurable business outcomes. The best work combines a strong story with the performance data to prove it.

4 Reasons to Add Me to Your Team

Marketing Strategy

I connect business goals, customer needs, and channel priorities into focused campaigns teams can execute.

Clear Brand Stories

I translate complex products into clear positioning, messaging, and content people understand and trust.

Lifecycle & CRM

I build onboarding, email, and customer journeys that move people from interest to activation and retention.

Measurable Growth

I pair creative work with performance data to improve engagement, conversion, and customer progress.

Let’s Talk

I’m currently open to Marketing Manager opportunities. If you think I could help your team, fill in the form or call to set up a meeting at  (315) 530-5269 or email me at gregorylifanov@gmail.com