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Great Auk Medical Supply
Branding, SEO, eCommerce Website
Great Auk Medical Supply is an online and brick-and-mortar retailer of medical supplies. They hired me to design and establish their eCommerce and digital experience as well as their new visual brand. Their goal is to lead the next generation of retail of medical supplies.
I collaborated with the UI/UX director to refine the client's logo and brand identity, ensuring they fit their vision. Additionally, I provided practical guidance to the client's inventory team on managing their CMS and simplifying product categorization. I played a key role in advising the client on POS integration, ensuring it worked smoothly with their website. This resulted in a touchscreen POS system that streamlined inventory management for their staff. Our goal was to make both the user experience and backend operations as smooth as possible for the client. I also managed and reported on a 12-month organic SEO campaign for Great Auk. This comprehensive effort aimed to enhance the website's visibility and organic search ranking, ensuring a seamless and impactful online presence for the client.