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Content Development Tool

Equifax, a global leader in data and technology solutions, boasts a dynamic Business Solutions Division dedicated to delivering unparalleled data insights across industries worldwide. Within this division, I collaborated closely with the Art Director/UX Designer as part of the Web Experiences Team, specializing in enhancing the functionality and user experience of Business Solutions websites.

My primary focus was on optimizing the creation process for new web pages. I took charge of refining the interactive PDFs utilized by their content team to guide stakeholders through the initial content development phase. Leveraging the power of Typeform, a versatile online SAAS platform, I transformed the cumbersome process into a seamless, intuitive experience reminiscent of a decision tree. By streamlining communication and eliminating the need for multiple email exchanges, I ensured efficiency and clarity in every step of the content creation journey.

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