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All Day Benefits

Marketing Automation and Video

All Day Benefits is a privately-held insurance and benefits group located in Central New York State. Their team brings years of knowledge and experience working in the insurance and employee benefits industry, offering direct purchased insurance, life insurance, critical illness insurance, and employee and employer benefits.

I focused on automating lead nurturing and integrating CRM and digital marketing strategies. I advised on automation workflows and CRM implementation for enhanced lead generation, while also creating custom email templates for an automated drip campaign. Additionally, I provided support in refining the brand identity and crafted video content for landing pages to bolster marketing efforts.

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